Read full article at artnews.com
Frieze London is humming under a typically leaden London sky. The fair’s VIP preview kicked off at 11 a.m. and quickly drew a strong crowd—including German supermodel Claudia Schiffer—milling around the fair’s massive tent in Regent’s Park, kissing cheeks, flaunting questionable fashion choices, and, most importantly, spending money. By 2 p.m. local time, several major galleries reported strong morning sales to ARTnews.
Last year, the fair revamped its floor plan, placing mega-galleries at the back of two long aisles in the hopes of encouraging collectors to stop by small and midsize galleries along the way. That layout returned this year, much to the satisfaction of many, including New York–based dealer Alexander Gray, of Alexander Gray Associates.
“The layout is fantastic, I’m pleased Frieze rolled it over from last year,” he told ARTnews. “It’s great for the smaller galleries.” Gray said he had already sold a 1983 work by Joan Semmel (Self-Portrait on the Couch) to a private collector.
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